--- title: Mr. C Has Rebranded as the Cameo Beverly Hills description: "Experience the rebirth of elegance at Cameo Beverly Hills, formerly Mr. C. Partnered with Hilton's LXR Hotels & Resorts, the $25M renovations promise a refined stay with Pure Rooms, classic Italian dining, and a glamorous pool deck. Book now for an authentic Southern California escape.\"" image: https://blog.pureroom.com/hubfs/exterior-day-v5s-nomrc.avif --- # Mr. C Has Rebranded as the Cameo Beverly Hills Nov 27, 2023 12:57:24 PM Posted by [ Pure Wellness ](https://blog.pureroom.com/author/pure-wellness) The hotel known as Mr. C Beverly Hills is now the Cameo Beverly Hills.  The property’s new identity also includes a partnership with Hilton under the company’s luxury brand, LXR Hotels & Resorts.    The new Cameo Beverly Hills will undergo extensive renovations that are expected to be completed by the end of 2025.  These improvements include additional amenities and enhanced design elements as well as upgrades to the lobby, restaurant, fitness areas, meeting rooms and guest rooms.  Totaling $25 million, the renovations will elevate the guest experience and provide first-class accommodations.    These exceptional offerings include Pure Rooms, which provide wellness-minded travelers with a hypoallergenic environment during their stay.  Pure Rooms eliminate contaminants, including 99.99% of viruses, bacteria and other harmful irritants.  With purified air and allergy-friendly bedding, Pure Rooms promote well-being for the highest quality guest room experience.    Cameo Beverly Hills will retain the Old World, Venetian-inspired style that has made it a favorite LA destination for decades.  Il Moderno, the hotel’s signature restaurant, serves classic Southern Italian cuisine interpreted through the spirit of Napa Valley.  The Cameo Beverly Hills is also known for its glamorous pool deck with cabana rentals and poolside food and beverage service.    Built in 1965, the Cameo Beverly Hills enjoys an enviable West Los Angeles location that is close to high-end amenities, including a short walk to shopping along Rodeo Drive.  The iconic property fills a niche market in Beverly Hills for discerning travelers seeking an authentic Southern California experience.    As of August 4th, reservations at the Cameo Beverly Hills are available through Hilton’s website and guests can earn or redeem points at the hotel through the Hilton Honors program.  Member discounts and other perks are also available.    Cameo Beverly Hills is owned by Braemar Hotels & Resorts and will continue to be managed by Remington Hospitality. ##### Like it? 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