We talk a lot about our industry-leading air purifiers, which use Disinfecting Filtration Solution (DFS) technology to eliminate 99.99% of viruses, bacteria, allergens and other harmful particles from the air.  But the world’s most advanced air filtration is only part of the Pure system.  Pure’s treatment protocols also include Pure Shield, a uniquely powerful method for sanitizing and protecting surfaces over time.


Traditional disinfecting is the most common way that viruses and bacteria are killed on surfaces.  These products are sprayed onto a surface and work via a “chemical kill” that typically lasts for a few minutes.  While disinfectants can claim to be 99.999% effective at eliminating contaminants, including the virus that causes COVID-19, the reality is that this protection will only last a short time after the spray has dried.


Pure Shield is a completely different kind of technology.  When applied to a surface, this product creates a positively charged polymer network that attracts pathogenic cells and punctures their cell membranes.  Unlike the process described above, Pure Shield causes a “mechanical kill” that is highly effective even without the use of harsh chemical compounds or the need for repeated applications.


Surfaces treated with Pure Shield are non-toxic, non-leaching and continue to defend against viruses and bacteria for up to 90 days. While disinfecting products treat surfaces for only a matter of minutes, Pure Shield’s “dry state” efficacy provides on-going, residual protection that continues for weeks and months after the product has been applied.


Pure Shield’s anti-microbial and anti-viral capabilities have been rigorously tested in independent, world-class laboratories using multiple methodologies. These studies consistently show a dramatic reduction in virus and bacteria growth of more than 99%. While these laboratories are unable to test Pure Shield’s efficacy against SARS-CoV-2 directly, the product’s ability to eliminate other comparable coronaviruses provides the best available evidence that Pure Shield is also highly effective in defending against COVID-19.


While air purification is a vital component in safeguarding our health and well-being, Pure provides a comprehensive system that also treats both soft and hard surfaces. Pure Shield is the most advanced technology available for not only sanitizing surfaces safely but also for maintaining these conditions between cleanings.


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